As many as 80% of employers use keywords to decide which resumes are worth a look. Using the right resume keywords can get you noticed and earn you an interview. Here’s how:
80%以上的雇主都会根据简历中的关键词来决定该份简历是否值得一看。正确把握简历中的关键词可以使你得到关注，为你赢得面试机会。原因如下：
What Are Keywords?
什么是关键词？
Keywords are used in job descriptions to describe critical job qualifications. They can be degrees, programming languages or other specialized skills. Essential keywords are usually positioned higher up in a job description, appear most frequently, and are listed as required rather than preferred skills.
关键词是用来描述你具备重要的任职资格。可以是学位，编程语言或者其他专业技能。在简历中，基本的关键词通常都是出现在职位描述的标题中，且出现频率很高，通常来说，关键词所描述的技能是该职位所需要的而不是你最拿手的。
How Keywords Can Get You a Job
关键词怎么帮你找到工作
To illustrate how keywords can get you the job, let’s meet Sarah, a recruiter who works with several Fortune 500 companies. Her highest priority is to find an Executive Assistant for one of her best clients in San Francisco.
要证明关键词怎么帮你找到工作，让我们来看看莎拉，她担当了很多家财富500强公司的猎头。她目前的首要任务是为她在旧金山的最佳客户之一找到一位合适的行政助理。
Sarah’s first step is to turn to her internal ATS -- Applicant Tracking System. Like most recruiters, Sarah uses an ATS to search her recruiting company’s resume database. In Sarah’s case, this database holds 700,000+ resumes.
莎拉第一步要做的是查阅她的内部候选人追踪系统(ATS)。和大多数猎头一样，莎拉利用ATS搜寻其猎头公司的简历库。在她的简历库中，有70多万封简历。
The best way for Sarah to target the top candidates for this position is to search the database by keywords. So she enters the "must haves": Executive Assistant, San Francisco, Microsoft Excel, Outlook, Travel Arrangements.
对莎拉来说，在找到最合适的候选人的最有效方法就是在数据库中利用关键词搜索。所以她输入“必须包括”：行政助理，旧金山，Excel软件，Outlook，行程安排。
Sarah’s search yields 60 resumes with 90% match or better. She gives the first few resumes the 10-second scan, looking for more detailed qualifications. Sarah decides to call four candidates for a phone interview. Two pass the phone screen and are invited for an in-person interview. One lands the job.
她搜寻到了60份大致符合要求的简历，有的甚至超出期望。莎拉利用10秒钟的时间浏览了几份最优秀的简历，根据更加精确的职位资质进一步缩小了候选人的范围。最终她决定给四个候选人打电话。在电话面试中，筛选了两个，然后亲自对剩下的两个进行了面试，最后给这份工作找到了一个合适的人。
If you were applying for this job and your resume didn’t have the right keywords -- even if you had all the necessary qualifications -- you wouldn’t have had a chance.
在求职中，使你具备了所有的必备资历，只要你的简历中没有任何的关键词，那么你甚至连面试的机会都没有。
How to Use Keywords Effectively
怎么样有效的利用关键词
Step 1: Create your keyword list.
步骤一：创建你的关键词清单
Look at the job descriptions for the positions you’re seeking and note the "must haves." From this list, identify the qualifications that you possess. Choose at least eight skills that you have and that are most sought after by employers.
看看职位描述以及所要求的必备技能是如何写的。在清单上列出你具有的相关技能，至少列出雇主需要的而你正好具备的八大技能。
Step 2: Add a summary of skills to your resume.
步骤二：在简历上总结你所具有的技能。
Add the keywords from your list to a "Summary of Skills" section at the top of your resume.
在简历中，实用关键词总作为标题总结你的技能。
Here’s an example for an Executive Assistant:
以下是一份关于行政助理的简历范例:
Summary of Skills技能总结
Advanced Microsoft Office Skills including MS Word, MS Excel, MS Outlook, MS Power Point.
精通以下办公软件：Word, Excel, Outlook, PowerPoint.
3+ years experience as an executive assistant for Fortune 500 executive.
在一家500强公司有3年行政助理的经验。
Extensive experience in making travel arrangements, expense reporting and scheduling.
在行程安排，开支报告和开支调度方面都有丰富的经验。
Step 3: Weave keywords throughout your resume.
步骤三：在你的简历中穿插实用关键词
Also work the top keywords into the body of your resume, where relevant. For example, degree requirements would appear in your education section. Don’t worry about repeating the same keywords more than once. In fact, keyword frequency counts in many ATS’s, so this can work in your favor.
在简历的正文使用与标题相关的关键词。例如：在教育一栏写上你的学位。重复使用同一个关键词也没关系。实际上，大多数ATS系统也会计算关键词的频率，所以重复使用关键词对你更有帮助。
When possible, use different forms of the same keyword to account for different search terms, including abbreviations and synonyms. So, if you reference your MBA also include the phrase Master of Business Administration.
可能的话，尽量使用不同的词来表达同一个意思，比如多使用缩写，同义词替换，这样可以扩大你的符合条件。所以，如果你提及MBA的话，也可以用短语“Master of Business Administration”(工商管理硕士)来表达。
Adding the right keywords will get you over the first hurdle of the job search and help you land the job that you want.
使用合适的关键词，可以帮助你顺利的迈过找工作的第一道门槛，并且能帮你得到你想要的工作。
